Ivins: When reality isn't working, Bush, Pentagon crank up the P.R.

In this particularly fascinating case, the Pentagon investigated its own habit of paying people to make up lies about how well the war in Iraq is going, and then paying other people to put those lies in the Iraqi media, thus fooling the Iraqis into thinking everything in their country is tickety-boo. Well, if we can't fool them, whom can we fool?

The case revolves around a contract worth several million dollars given by the U.S. military command in Baghdad to the Lincoln Group, a public relations outfit started by two young entrepreneurs, one British, one American, in 2003 in Iraq. Articles were written by American military personnel from the American point of view about the war, to wit, it's going well. Lincoln Group in turn paid Iraqi journalists, some ''on retainer,'' to print the articles without revealing the source.