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The live telecast of the Mexican Soccer League's regular season superclasico match, featuring Mexico's two most popular soccer clubs Chivas Guadalajara and Club America of Mexico City, recorded the highest TV rating in the United States for a soccer match not involving national teams in the past 10 years, according to data collected by Nielsen Media Research.
The telecast, which aired on the Spanish-language broadcast network Univision on Sunday February 26, 2006 at 6pm to 8pm Eastern Time (3pm to 5pm Pacific Time), drew a 1.3% Nielsen National Television Index final rating, or approximately 1.427 million households and 2.588 million viewers age 2 and over.
The rapid influx of Mexican immigrants to the United States has caused Univision to switch its TV ratings measurement system from the Nielsen Hispanic Television Index (NHTI) to the Nielsen National Television Index (NTI) during the 2005-2006 broadcast television season. The switch allows Univision to compete more effectively for advertising sponsorships against the English-language broadcast networks.
According to a 2004 survey conducted by the United States Census Bureau, 40 million US residents, or over 14% of the US population of 288 million, are of Hispanic descent. Nearly two-thirds of Hispanics in the US, or over 26 million people (about 9% of the US population), are of Mexican descent.