Forget about keeping up with the Joneses. It's the Garcia, Rodriguez and Martinez families that are the ones to watch.
Data from the US census bureau suggests that some surnames of Hispanic origin have supplanted Anglo ones - such as Wilson - traditionally thought of as quintessential American names.
In the 2000 census, Garcia was the eighth most common surname in the US, and Rodriguez came in at number nine, both ahead of Wilson, which at 10th was only just ahead of Martinez.