Standard & Poor's sees difficulty ahead for TV, movies, and radio. The one bright spot: Online advertising
Standard & Poor's Ratings Services' outlook for the media and entertainment industry in 2006 has become less optimistic, with traditional advertising representing an area of slowing momentum and potential negative surprises that could neutralize the expected boost from local elections and the Winter Olympics. This follows 2005's uninspiring revenue performance in the radio, magazine publishing, and newspaper sectors.